On Pinkwashing and Movember

I posted a couple of things on instagram today which I expected to lose me some followers. Maybe they still will, we shall see. More importantly I was encouraged to write about my opinions and reasoning on this issue, so here we go…

First of all I will preface this by telling you that my husband is a testicular cancer survivor – he was diagnosed 6 years ago, appropriately enough in November! He comes from a cancer family – his mother, sister and grandparents have survived or succumbed – so, as it is for far too many others, cancer is a subject close to my heart and family.

Secondly I will say that I am a research nerd. If I am interested in a subject I will explore and read about it, a lot. Some might say obsessively. I don’t think it’s obsessive to be interested in such an important subject, but horses for courses and all that. 

Cancer is BIG business. If you consider the amounts of money involved in building state of the art hospitals (which are having to be built to cope with the explosion in cancer); the nuclear technology; the drug development and production; the clinical, nursing and support staff; well, you begin to get an idea of the huge sums of money involved. You might think it’s hardly surprising that there are so many cancer charity fundraising events, because obviously our economy couldn’t possibly afford to fund all of this expense, especially, if current forecasts are correct, as it will only increase as we see one in two people receiving a cancer diagnosis at some point in their life. Shouldnt we all do our bit to raise money to cure this dreadful disease? 

You would think so wouldn’t you? From a logical, economic and more importantly, humanitarian point of view, it makes sense for us to do everything in our power to stop cancer in its tracks. Heaven knows I would give anything for cancer to be consigned to the history books. Yet I don’t donate money to cancer research charities, and no matter how lovely you are, I will not sponsor you in your race for life or moustache growing; the very idea makes bile rise in my throat.

The simple truth is, there are already a number of cures for cancer. 

We already know that 90 – 95% of cancers are caused by our lifestyles – exercise, diet and exposure to carcinogens in our environment. In other words, they are preventable. 

Unfortunately for us, more is made of the need to “find a cure” than the need to halt the cause. But why reinvent the wheel when amazing men and women have, for decades, been discovering cheap and efficient treatments for some of the most conventionally untreatable cancers? Who are these people and what are these treatments? Why haven’t we heard about them? Surely these people should be household names if their discoveries work? You’d think, huh?

The sad truth is that many of these treatments are derided, not only by conventional medical doctors, but also by supposedly caring charities whose whole reason d’être is to find a cure! If you would like to see the other side of charitable organizations that, on the surface, push for a cure for cancer, you need only look at this response to one family’s experience of treating the untreatable. Watch this film about the man who treated this young woman. I hope you will be asking a lot of questions by the time you’ve read and watched those links.

I appreciate that most people are motivated by love and compassion, and I completely understand why so many people get involved in fund raising for cancer charities, but it is my heartfelt belief that too many people are being emotionally blackmailed into funding a monsterous industry that has become the very thing it is supposed to be fighting. As an aside, I think using the terminology of the battlefield is unhelpful, but I will save that post for another day! 

I’ve read that there are ultimately only 6 corporations that run our world today – food, agrichemical and pharmaceutical companies are all incestuously interlinked. Remember that 90-95% of cancers are caused by our environment.  The products that these companies create are the very things that are disrupting our hormones and sending our cells haywire. The “cures” that they invent create more diseases to be cured, paid for, in part, by well meaning people who go out of their way to raise money for cancer research charities who are tied to the hospitals and pharmaceutical companies who… you get the circular nature of the beast I hope! 

Remember that 90-95% of cancers are caused by our environment. So before you buy that packet of pink sweets; tube of lipstick; t-shirt; shampoo etc etc ask yourself the question “who is really benefitting from this purchase?” Ask yourself if, maybe, your hard earned pennies might not be better spent on things like books, quality food and chemical free home and self care products. It might not be the easiest option, but it will be the one that does most good for you, your family and, ultimately, humanity. These might be good starting points…

Oh and moustaches? Yeah, I guess you might look a bit of a dick, which I suppose is possibly a tenuous link with penile, testicular and prostate cancers! Other than that, isn’t it just as daft an awareness raising exercise as those ridiculous facebook memes that women get sucked into in the name of breast cancer awareness? Maybe I’m just not seeing the funny side, but watching a loved one go through cancer and lose a testicle to it isnt all that amusing.